Our Social Responsibility
In Egypt and all over the world, there are hundreds of handicrafts inherited through the generations, from generation to generation, carrying the DNA of creativity and beauty, precision and perfection, and although it is on its way to extinction under the invasion of mechanization, it is still the hope of human creativity signs with their hands, and the ability of their creation of beauty. They are strong, inspired, ambitious and all around us, but we do not always see them, even though they deserve more than just a recognition of what they do to the development of their families and communities. They deserve encouragement and support and to find enough hope to follow their dreams and turn it into reality. So we decided that it’s time for a change, it's time to bring the light to their efforts and the support to realize their dreams and turn it into concrete facts.